Consumer reaction to unearned preferential treatment
Year of publication: |
2013
|
---|---|
Authors: | Jiang, Lan ; Hoegg, JoAndrea ; Dahl, Darren W. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 40.2013/14, 3, p. 412-427
|
Subject: | Sonderangebot | Special offers | Kundenbindungsprogramm | Loyalty program | Konsumentenpräferenzen | Consumer preferences | Sozialpsychologie | Social psychology |
-
Shin, Minjung, (2022)
-
Kim, Youngsun Sean, (2020)
-
Investigating status demotion in hierarchical loyalty programs
Ramaseshan, B., (2017)
- More ...
-
The persuasive role of incidental similarity on attitudes and purchase intentions in a sales context
Jiang, Lan, (2009)
-
Consumer Reaction to Unearned Preferential Treatment
Jiang, Lan, (2013)
-
The Persuasive Role of Incidental Similarity on Attitudes and Purchase Intentions in a Sales Context
Jiang, Lan, (2010)
- More ...