Consumer relevant online communication channels in Czech Republic in the consumer goods category
Farková, A.; Lhotáková, M.
| Year of publication: |
2014
|
|---|---|
| Authors: | Farková, Alena ; Lhotáková, Markéta |
| Published in: |
Central European business review : CEBR. - Prague : Oeconomica Publ. House, ISSN 1805-4854, ZDB-ID 2760995-9. - Vol. 3.2014, 1, p. 20-26
|
| Subject: | online communication | digital media | social media | Social Web | Social web | Tschechien | Czech Republic | Online-Marketing | Internet marketing | Digitale Medien | Digital media | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Internet | Öffentlichkeitsarbeit | Public relations | Konsumgüter | Consumer goods | Kommunikation | Communication | Vertriebsweg | Distribution channel | Marketingmanagement | Marketing management | Virales Marketing | Viral marketing | Electronic Commerce | E-commerce |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010407821