Consumer research : a state of the art review ; how valid and useful are all our consumer behavior research findings?
Jacob Jacoby
| Year of publication: |
1978
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| Authors: | Jacoby, Jacob |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 42.1978, 2, p. 87-96
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| Subject: | Marktforschung |
| Type of publication: | Article |
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| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003060856