Consumer response and cyclicality in new products management
Rajagopal
| Year of publication: |
2008
|
|---|---|
| Authors: | Rajagopal |
| Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 7.2008, 2, p. 165-180
|
| Subject: | Innovation | Nachfrage | Demand | Saisonale Schwankungen | Seasonal variations | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003726297