Consumer response to anthropomorphism of text-based AI chatbots : a systematic literature review and future research directions
| Year of publication: |
2025
|
|---|---|
| Authors: | Greilich, Angela ; Bremser, Kerstin ; Wüst, Kirsten |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 49.2025, 5, Art.-No. e70108, p. 1-22
|
| Subject: | AI | anthropomorphism | artificial intelligence | chatbots | consumer behavior | systematic literature review | Konsumentenverhalten | Consumer behaviour | Bibliometrie | Bibliometrics | Künstliche Intelligenz | Artificial intelligence |
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