Consumer response to package downsizing : evidence from the Chicago ice cream market
Year of publication: |
2014
|
---|---|
Authors: | Çakır, Metin ; Balagtas, Joseph V. |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 90.2014, 1, p. 1-12
|
Subject: | Consumer behavior | Package downsizing | Demand analysis | Discrete choice model | Hierarchical Bayesian analysis | Konsumentenverhalten | Consumer behaviour | Personalabbau | Downsizing (Staff) | Diskrete Entscheidung | Discrete choice | Bayes-Statistik | Bayesian inference | Verpackung | Packaging |
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