Consumer response toward sexual advertisements in the context of access-based consumption
Yongheng Liang, Xiaoyue Wu, Yi Su, Liyin Jin
| Year of publication: |
2023
|
|---|---|
| Authors: | Liang, Yongheng ; Wu, Xiaoyue ; Su, Yi ; Jin, Liyin |
| Subject: | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Werbewirkung | Advertising effects | Sexualität | Sexuality |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2022.2078449 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014305458