Consumer responses to elements of visual esthetics on a brand's instagram page
Solange Renée Permell and Barney G. Pacheco
| Year of publication: |
2024
|
|---|---|
| Authors: | Permell, Solange Renée ; Pacheco, Barney G. |
| Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 30.2024, 4, p. 583-614
|
| Subject: | color combinations | consumer engagement | consumer expectations | self-concept congruence | visual complexity | visual esthetics | word-of-mouth | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Markenführung | Brand management | Visualisierung | Visualization | Virales Marketing | Viral marketing | Social Web | Social web | Markenimage | Brand image | Wahrnehmung | Perception | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2023.2289931 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014513565