Consumer responses to the depth and minimum claimed savings of “Scratch and Save (SAS)” promotions
Sungchul Choi and Mike Stanyer; Moontae Kim
| Year of publication: |
2010
|
|---|---|
| Authors: | Choi, Sungchul ; Stanyer, Mike ; Kim, Moontae |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 27.2010, 8, p. 766-779
|
| Subject: | Verkaufsförderung | Sales promotion | Rabatt | Rebate | Werbewirkung | Advertising effects | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Audioprodukt | Home audio product | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003997660