Consumer's contradictory needs : functionality and sustainability on purchase intentions for sportswear
| Year of publication: |
2025
|
|---|---|
| Authors: | Lee, Juyoung ; Son, Jihyeong ; Lim, Soyoun |
| Published in: |
Journal of global fashion marketing : JGfM. - [Abingdon, Oxon] : Routledge, Taylor & Francis, ISSN 2325-4483, ZDB-ID 2669285-5. - Vol. 16.2025, 2, p. 173-195
|
| Subject: | functionality and sustainability | purchase intention | sportswear | Sustainable fiber content | theory of planned behavior | Konsumentenverhalten | Consumer behaviour | Verbrauchereinstellung | Consumer attitudes | Nachhaltigkeit | Sustainability | Nachhaltige Entwicklung | Sustainable development | Kaufentscheidung | Purchase decision |
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