Consumer's decision to shop online : the moderating role of positive informational social influence
Matthew K. O. Lee; Na Shi; Christy M. K. Cheung; Kai H. Lim; Choon Ling Sia
| Year of publication: |
2011
|
|---|---|
| Authors: | Nan, Shi ; Cheung, Christy M. K. ; Lim, Kai Hin ; Sia, Choon Ling |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 48.2011, 6, p. 185-191
|
| Subject: | Online-Handel | Online retailing | Entscheidung | Decision | Kauf | Purchase | Konsumentenverhalten | Consumer behaviour |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009273956