Consumer's response to conditional promotions in retailing : an empirical inquiry
Achint Nigam, Prem Dewani, Abhishek Behl, Vijay Pereira
| Year of publication: |
2022
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|---|---|
| Authors: | Nigam, Achint ; Dewani, Prem Prakash ; Behl, Abhishek ; Pereira, Vijay |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 144.2022, p. 751-763
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| Subject: | Conditional promotion | Goal gradient hypothesis | Hedonic | Impulse buying | Pain of paying | Utilitarian | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.02.051 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013185036