Consumer search activities and the value of ad positions in sponsored search advertising
Tat Y. Chan; Young-Hoon Park
| Year of publication: |
2015
|
|---|---|
| Authors: | Chan, Tat ; Park, Young-Hoon |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 34.2015, 4, p. 606-623
|
| Subject: | search advertising | advertiser value | advertising competition | impressions | clicks | terminal clicks | moment inequality | Online-Marketing | Internet marketing | Werbung | Advertising | Werbewirkung | Advertising effects | Suchmaschine | Search engine | Konsumentenverhalten | Consumer behaviour | Suchtheorie | Search theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011313054