Consumer search behavior and its effect on markets
Brian T. Ratchford
| Year of publication: |
2008
|
|---|---|
| Authors: | Ratchford, Brian Thomas |
| Publisher: |
Boston : Now |
| Subject: | Konsumentenverhalten | Consumer behaviour | Unvollkommene Information | Incomplete information | Informationskosten | Information costs | Marktforschung | Market research | Theorie | Theory | Informationsbeschaffung | Verbraucherverhalten | Marktverhalten |
| Extent: | S. 1 - 77 |
|---|---|
| Series: | Foundations and trends in marketing : FTMKT. - Hanover, Mass. : Now, ISSN 1555-0753, ZDB-ID 2265505-0. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 978-1-60198-200-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003878107