Consumer search of multiple information sources and its impact on consumer price satisfaction
Sungha Jang & Ashutosh Prasad & Brian T. Ratchford
| Year of publication: |
November 2017
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|---|---|
| Authors: | Jang, Sungha ; Prasad, Ashutosh ; Ratchford, Brian Thomas |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 40.2017, p. 24-40
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| Subject: | Automobiles | Search | Time allocation | Simultaneous equations Tobit model | Price satisfaction | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Zeitverwendung | Time use | Preismanagement | Pricing strategy | Suchtheorie | Search theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.intmar.2017.06.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011777301