Consumer sentiment in tweets and coupon information-sharing behavior : an initial exploration
Chen-Ya Wang, Yi-Chun Lin, Hsia-Ching Chang, Seng-Cho T. Chou
| Year of publication: |
2020
|
|---|---|
| Authors: | Wang, Chen-Ya ; Lin, Yi-Chun ; Chang, Hsia-Ching ; Chou, Seng-Cho T. |
| Published in: |
Information diffusion management and knowledge sharing ; volume 2. - Hershey, PA : IGI Global. - 2020, p. 823-842
|
| Subject: | Verbraucher | Consumers | Social Web | Social web | Informationsverbreitung | Information dissemination |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-7998-0417-8.ch041 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012158333