Consumer sentiment : the influence of social media
Zhengfa Zhang, Kevin Keasey, Costas Lambrinoudakis, Danilo V. Mascia
| Year of publication: |
2024
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|---|---|
| Authors: | Zhang, Zhengfa ; Keasey, Kevin ; Lambrinoudakis, Costas ; Mascia, Danilo V. |
| Published in: |
Economics letters. - Amsterdam [u.a.] : Elsevier, ISSN 0165-1765, ZDB-ID 1460581-8. - Vol. 237.2024, Art.-No. 111638, p. 1-5
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| Subject: | Consumer sentiment | Influencers | Social media | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Verbrauchervertrauensindex | Consumer confidence index | Virales Marketing | Viral marketing | Emotion | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.econlet.2024.111638 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015073868