Consumer skepticism towards CSR communication : role of content and delivery
Pravin Chandra Singh, Sujay Vikram Singh, Kumari Neelam, Usha Srivastava, Kuldeep Singh, Pankaj Kumar
| Year of publication: |
2024
|
|---|---|
| Authors: | Pravin Chandra Singh ; Singh, Sujay Vikram ; Neelam, Kumari ; Kuldeep Singh |
| Published in: |
Corporate social responsibility approaches to ethical AI in business. - Hershey, PA : IGI Global, ISBN 979-8-3693-3478-2. - 2024, p. 157-179
|
| Subject: | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Öffentlichkeitsarbeit | Public relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/979-8-3693-3478-2.ch008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015191252