Consumer skepticism towards CSR messages : the joint effects of processing fluency, individuals’ need for cognition and mood
Lu Zhang and Lydia Hanks
| Year of publication: |
2017
|
|---|---|
| Authors: | Zhang, Lu ; Hanks, Lydia |
| Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 29.2017, 8, p. 2070-2084
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| Subject: | Marketing | Corporate social responsibility | Consumer behavior | Need for cognition | Processing fluency | Consumer skepticism | Mood | Konsumentenverhalten | Consumer behaviour | Corporate Social Responsibility | Kognition | Cognition | Werbewirkung | Advertising effects | Emotion | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJCHM-11-2015-0666 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011783542