Consumer tribes
ed. by Bernhard Cova ...
| Year of publication: |
2007 ; 1. ed.
|
|---|---|
| Other Persons: | Cova, Bernard (contributor) |
| Publisher: |
Amsterdam [u.a.] : Butterworth-Heinemann |
| Subject: | Marketingmanagement | Verbraucherverhalten | Fanklub | Subkultur | Stammesgesellschaft | Aufsatzsammlung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVII, 339 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-7506-8024-0 ; 0-7506-8024-5 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004477043