Consumer trust in 3D virtual worlds and its impact on real world purchase intention
Yan Peng (School of Management and Economics, Tianjin University, Tianjin, China) and Dan Ke (School of Economics and Management, Wuhan University, Wuhan, China)
| Year of publication: |
2015
|
|---|---|
| Authors: | Yan, Peng ; Ke, Dan |
| Published in: |
Nankai business review international. - Bingley : Emerald, ISSN 2040-8749, ZDB-ID 2549224-X. - Vol. 6.2015, 4, p. 381-400
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| Subject: | Purchase intention | Authenticity | 3D virtual world | Media richness theory | Social presence theory | Trustworthiness | Vertrauen | Confidence | Virtuelle Realität | Virtual reality | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Kaufmotiv | Consumer motivation | Verbrauchereinstellung | Consumer attitudes | Online-Handel | Online retailing | Glaubwürdigkeit | Credibility |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/NBRI-03-2015-0009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011445441