Consumer valuation of modularly upgradeable products
Year of publication: |
2012
|
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Authors: | Ülkü, Sezer ; Dimofte, Claudiu V. ; Schmidt, Glen M. |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 58.2012, 9, p. 1761-1776
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Subject: | Produktgestaltung | Product design | Produktlebenszyklus | Product life cycle | Ersatzinvestition | Reinvestment | Dauerhafte Konsumgüter | Durable goods | Zahlungsbereitschaftsanalyse | Willingness to pay |
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