Consumerbased conceptualisation of brand transparency : scope, characteristics and contextual determinants
Kate Sansome, Jodie Conduit and Dean Charles Hugh Wilkie
| Year of publication: |
2024
|
|---|---|
| Authors: | Sansome, Kate ; Conduit, Jodie ; Wilkie, Dean C. H. |
| Subject: | Brand transparency | Customer-brand relationships | Signalling theory | Markenführung | Brand management | Markenartikel | Brand | Signalling | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-12-2022-0885 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015198437