Consumerism vs. integration and disintegration processes

In the article two kinds of term consumerism are characterized: 1) consumerism as the idea that buying as many goods as possible is desirable for a consumer and/or society, 2) consumerism as a social movement for sustainable consumption. It is shown that consumerism, in its first sense, causes environmental and social problems, which can disintegrate contemporary civilization, and consumerism as a social movement creates and integrates socially responsible consumers, which can lead to the fulfillment of sustainable consumptions on a global scale. The article also presents some examples of the integration of consumers’ activities for sustainable consumption.