How do consumers' attitudes differ across their basic characteristics toward live-streaming commerce of green agricultural products : a preliminary exploration based on correspondence analysis, logistic regression and decision tree
Ying Wang, Jiahui Lan, Jialing Pan, Lin Fang
| Year of publication: |
2024
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|---|---|
| Authors: | Wang, Ying ; Lan, Jiahui ; Pan, Jialing ; Fang, Lin |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 80.2024, Art.-No. 103922, p. 1-11
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| Subject: | Attitudes | Consumers' basic characteristics | Correspondence analysis | Decision tree | Logistic regression | S-O-R | Konsumentenverhalten | Consumer behaviour | Regressionsanalyse | Regression analysis | Entscheidungsbaum |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.103922 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015114689