Consumers' awareness, perceived ease of use toward information technology adoption in 3G mobile phones' usages in India
Manivannan Senthil Velmurugan and Masa Sakthi Velmurugan
| Year of publication: |
2014
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|---|---|
| Authors: | Velmurugan, Manivannan Senthil ; Velmurugan, Masa Sakthi |
| Published in: |
Asian journal of marketing : the official journal of the Marketing Institute of Singapore. - [New York, NY] : Academic Journals, ISSN 1819-1924, ZDB-ID 2211924-3. - Vol. 8.2014, 1, p. 1-23
|
| Subject: | 3G mobile phone | information technology | usage | consumer | awareness | perceived ease of use | Informationstechnik | Information technology | Mobiltelefon | Mobile phone | Konsumentenverhalten | Consumer behaviour | Indien | India | Innovationsakzeptanz | Innovation adoption | Innovationsdiffusion | Innovation diffusion | Mobilkommunikation | Mobile communications |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010355118