Consumers’ Categorization Processes: An Examination with Two Alternative Methodological Paradigms
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Basu, Kunal (1993) Consumers’ Categorization Processes: An Examination with Two Alternative Methodological Paradigms. Journal of Consumer Psychology, 2 (2). pp. 97-121.
Palazzo, Guido, (2007)
Cohen, Joel B, (1987)
Beyond Selfishness - A syndrome of selfishness, built on a series of half-truths, has taken hold of our corporations and our societies, as well as our minds. This calculus of glorified self-interest and the fabrications upon which it is based must be challenged.
Mintzberg, Henry, (2002)
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