Consumers' cognitive lock-in on websites : evidence from a neurophysiological study
Sylvain Sénécal, Marc Fredette, Pierre-Majorique Léger, and Francois Courtemanche (HEC Montréal, Montréal, Canada), René Riedl (Department of Business Informatics-Information Engineering, University of Linz, Wels, Austria; School of Management, Austria University of Applie Sciences Upper Austria, Wels, Austria)
| Year of publication: |
July-September 2015
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|---|---|
| Authors: | Sénécal, Sylvain ; Fredette, Marc ; Léger, Pierre-Majorique ; Courtemanche, Francois ; Riedl, René |
| Published in: |
Journal of internet commerce. - Binghamton, NY: Haworth Press, ISSN 1533-2861, ZDB-ID 2136900-8. - Vol. 14.2015, 3, p. 277-293
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| Subject: | automatic processing | brain | cognitive load | consumer neuroscience | controlled processing | electroencephalography (EEG) | lock-in | Kognition | Cognition | Konsumentenverhalten | Consumer behaviour | Neurowissenschaften | Neuroscience | Website | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332861.2015.1028249 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011432432