Consumers' cross-format shopping behavior in an emerging retail market : multiple discriminant analysis
Cherukuri Jayasankaraprasad
| Year of publication: |
2014
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|---|---|
| Authors: | Jayasankaraprasad, Cherukuri |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 26.2014, 1, p. 29-57
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| Subject: | Cross-shopping | value for money | value for time | shopping situations | shopping motives | store attributes | food and grocery | India | Konsumentenverhalten | Consumer behaviour | Indien | Lebensmitteleinzelhandel | Food retailing | Lebensmittelhandel | Food trade | Online-Handel | Online retailing | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
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