Consumers' decision-making and satisfaction in the center of mass customization systems in the automotive industry
submitted by Johanna Hasenmaile-Aspin
| Year of publication: |
[2022]
|
|---|---|
| Authors: | Hasenmaile-Aspin, Johanna |
| Publisher: |
St. Gallen |
| Subject: | EDIS-5176 | attribute-based product configurators | feature naming | social product configurator | consumer needs | electronic word of mouth | Mass customization | communication style | narcissism | consumption vocabulary | needs-based product configurators | online social networks | automotive industry | Kfz-Industrie | Automotive industry | Mass Customization | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Produktgestaltung | Product design | Kundenzufriedenheit | Customer satisfaction |
freely available
| Extent: | 1 Online-Ressource (circa 104 Seiten) Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Aufsatzsammlung ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Thesis: | Dissertation, University of St. Gallen, 2021 |
| Notes: | Mass Customization |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013349235