Consumers' electronic word-of-mouth behavioral intentions on Facebook : does message type have an effect?
Linchi Kwok, Zhenxing (Eddie) Mao, Yung-Kuei Huang
| Year of publication: |
2019
|
|---|---|
| Authors: | Kwok, Linchi ; Mao, Zhenxing ; Huang, Yung-Kuei |
| Subject: | Business-to-consumer communication | electronic word-of-mouth | Facebook | gender difference | social media | word of mouth | Social Web | Social web | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Kommunikation | Communication | Geschlecht | Gender | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1467358417742684 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012165690