Consumers' emotional responses to the Christmas TV advertising of four retail brands
Year of publication: |
2016
|
---|---|
Authors: | Catwright, Joanna ; McCormick, Helen ; Warnaby, Gary |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 29.2016, p. 82-91
|
Subject: | Retail advertising | Retailer brands | Advertising emotional response | Christmas | Einzelhandel | Retail trade | Emotion | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Werbewirkung | Advertising effects | Regionalentwicklung | Regional development | Markenartikel | Brand |
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