Consumers' knowledge and perceptions of endangered livestock breeds : how wording influences conservation efforts
Year of publication: |
2021
|
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Authors: | Menger, Anna Katharina ; Hamm, Ulrich |
Published in: |
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics. - Amsterdam [u.a.] : Elsevier, ISSN 0921-8009, ZDB-ID 1002942-4. - Vol. 188.2021, p. 1-9
|
Subject: | Agrobiodiversity | Consumers | Endangered farm animal breeds | Heritage livestock breeds | Marketing communication | Think-aloud protocols | Konsumentenverhalten | Consumer behaviour | Tierhaltung | Animal husbandry | Nutztiere | Livestock | Artenvielfalt | Biodiversity | Tierzucht | Animal breeding |
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