Consumers' perception of the complexity of selected household purchase decisions
Alet C. Erasmus; Suné Donoghue; Thomas Dobbelstein
| Year of publication: |
2014
|
|---|---|
| Authors: | Erasmus, Alet C. ; Donoghue, Suné ; Dobbelstein, Thomas |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 21.2014, 3, p. 293-305
|
| Subject: | Complex purchase decisions | Consumer decision-making | Gender | Demographic influences | Complexity continuum | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision | Entscheidung | Decision | Geschlecht | Privater Konsum | Private consumption |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010348756