Consumers' perception of quality and value under different price ranges and price positions within a product line : a study of the Indian passenger car market
Swati Baishya and Munin Kakati
| Year of publication: |
2019
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|---|---|
| Authors: | Baishya, Swati ; Kakati, Munin |
| Published in: |
The IUP journal of marketing management : IJMM. - Hyderabad : IUP Publ., ISSN 0972-6845, ZDB-ID 2615477-8. - Vol. 18.2019, 1, p. 39-76
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| Subject: | Konsumentenverhalten | Consumer behaviour | Kfz-Markt | Automotive market | Indien | India | Produktqualität | Product quality | Preismanagement | Pricing strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012009729