Consumers' perceptions of product quality and entrepreneurial survival : evidence from the craft brewery industry
Year of publication: |
2022
|
---|---|
Authors: | Fernandez, Jose M. ; Gohmann, Stephen F. |
Published in: |
Journal of small business & enterprise development. - Bradford : Emerald, ISSN 1758-7840, ZDB-ID 2031784-0. - Vol. 29.2022, 3, p. 441-460
|
Subject: | Beer | Breweries | Firm survival | Perceived quality | Brauerei | Brewery | Produktqualität | Product quality | Unternehmenserfolg | Firm performance | Bier | Konsumentenverhalten | Consumer behaviour | Marktaustritt | Market exit |
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