Consumers' perceptions of the assortment offered in a grocery category : the impact of item reduction
Susan M. Broniarczyk ; Wayne D. Hoyer ; Leigh McAlister
| Year of publication: |
1997
|
|---|---|
| Authors: | Broniarczyk, Susan M. ; Hoyer, Wayne D. ; McAlister, Leigh |
| Publisher: |
Cambridge, Mass. |
| Subject: | Konsumentenverhalten | Consumer behaviour | Lebensmitteleinzelhandel | Food retailing | Sortiment | Retail assortment | Category Management | Category management |
| Extent: | 32 S. : graph. Darst |
|---|---|
| Series: | Report / Marketing Science Institute. - Cambridge, Mass. : MSI, ZDB-ID 1178648-6. Report / Marketing Science Institute / Marketing Science Institute ; 97,125 : Working paper |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000988107