Consumers' preference fit and ability to express preferences in the use of online mass customization
Year of publication: |
2014
|
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Authors: | Moon, Heekang ; Lee, Hyun-hwa |
Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 8.2014, 2, p. 124-143
|
Subject: | Online marketing | Consumer behaviour | Mass customization | Interactivity | Konsumentenverhalten | Mass Customization | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing |
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