Consumers' preferences for ethical entertainment consumption : conceptualization, development, and validation of a scale
Avirupa Basu, Tamas Makany, Pratap Chandra Mandal, and Ashutosh Bishnu Murti
| Year of publication: |
2023
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|---|---|
| Authors: | Basu, Avirupa ; Makany, Tamas ; Mandal, Pratap Chandra ; Murti, Ashutosh Bishnu |
| Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 29.2023, 8, p. 1053-1081
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| Subject: | consumers' preferences | Ethical Consumption | ethicality of content | OTT entertainment | scale development | Konsumentenverhalten | Consumer behaviour | Ethik | Ethics | Nachhaltiger Konsum | Sustainable consumption | Präferenztheorie | Theory of preferences | Wirtschaftsethik | Economic ethics | Messung | Measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2023.2184441 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014369751