Consumers' purchase intention of halal brand products in Bosnia and Herzegovina : extension version of the theory of planned behaviour
Adan Hodzic, Ahasanul Haque, Betania Kartika
| Year of publication: |
2020
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|---|---|
| Authors: | Hodzic, Adan ; Ahasanul Haque ; Kartika, Betania |
| Published in: |
International journal of Islamic marketing and branding. - Olney : Inderscience, ISSN 2055-0952, ZDB-ID 2831720-8. - Vol. 5.2020, 4, p. 300-325
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| Subject: | halal brands | theory of planned behaviour | TPB | actual purchase behaviour | purchase intention | Bosnia and Herzegovina | Bosnien-Herzegowina | Verbrauchereinstellung | Consumer attitudes | Konsumentenverhalten | Consumer behaviour | Kaufmotiv | Consumer motivation | Markenimage | Brand image | Markenführung | Brand management | Kaufentscheidung | Purchase decision | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJIMB.2020.114398 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012512836