Consuming experience
ed. by Antonella Carù and Bernard Cova
| Year of publication: |
2007 ; 1. publ.
|
|---|---|
| Other Persons: | Carù, Antonella (ed.) ; Cova, Bernard (contributor) |
| Publisher: |
London [u.a.] : Routledge |
| Subject: | Konsumentenverhalten | Consumer behaviour | Verhaltensökonomik | Behavioral economics | Konsumgütermarketing | Consumer goods marketing | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] |
| Extent: | XVI, 203 S. Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | (pbk) : £22.99 hbk. : £75.00 : CIP entry (July) |
| ISBN: | 0-415-38243-2 ; 0-415-38244-0 ; 978-0-415-38243-4 ; 978-0-415-38244-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003301761