Consumption of bottled water at the bottom of the pyramid : who purchases first?
Year of publication: |
2020
|
---|---|
Authors: | Howell, Rachel ; Sinha, Kinsuk Mani ; Wagner, Natascha ; Doorn, Neelke ; Beers, Cees van |
Published in: |
Journal of macromarketing. - Thousand Oaks, Calif. : Sage, ISSN 1552-6534, ZDB-ID 2068181-1. - Vol. 40.2020, 1, p. 31-50
|
Subject: | emerging markets | consumption | BoP consumers | bottled water | sub-Saharan Africa | Konsumentenverhalten | Consumer behaviour | Schwellenländer | Emerging economies | Subsahara-Afrika | Sub-Saharan Africa | Privater Konsum | Private consumption | Mineralwasser | Mineral water | Niedrigeinkommen | Low income | Wasserversorgung | Water supply | Zentralafrika | Central Africa | Entwicklungsländer | Developing countries |
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