Consumption value and context-specific attributes : the moderating effect of social class on Halal cosmetics purchase intention
Year of publication: |
2025
|
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Authors: | Liew, Christine Wan Shean ; Ramayah T. ; Noorliza Karia |
Subject: | Consumption value | Halal cosmetics | Purchase intention | Social class | Sustainability | Konsumentenverhalten | Consumer behaviour | Soziale Schicht | Kosmetik | Cosmetics | Kaufmotiv | Consumer motivation |
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