Contacts between retailers and customers as a basis for customer segmentation in electronic retail
Günter Silberer; Sascha Steinmann & Gunnar Mau
| Year of publication: |
2009
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|---|---|
| Authors: | Silberer, Günter ; Steinmann, Sascha ; Mau, Gunnar |
| Published in: |
Kundenkenntnis im Handel : Ausprägungen, Herkunft und Wirkungen. - Göttingen, Niedersachs : Universitätsverl., ISBN 978-3-940344-67-0. - 2009, p. 127-149
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| Subject: | Elektrohandel | Electrical goods trade | Beziehungsmarketing | Relationship marketing | Marktsegmentierung | Market segmentation | Kundenanalyse | Customer analysis | Deutschland | Germany |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003862363