Contagion in prescribing behavior among networks of doctors
Nicholas A. Christakis; James H. Fowler
| Year of publication: |
2011
|
|---|---|
| Authors: | Christakis, Nicholas A. ; Fowler, James H. |
| Other Persons: | Iyengar, Radha (contributor) ; Van Den Bulte, Christophe (contributor) ; Valente, Thomas W. (reviewed) |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md. : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 30.2011, 2, p. 213-216
|
| Subject: | Produktentwicklung | New product development | Medizinprodukt | Medical device | Absatz | Sales | Ärzte | Physicians | Soziales Netzwerk | Social network | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Kommentar ; Commentary |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009006866