Contagious : why things catch on
Jonah Berger
| Year of publication: |
c 2013
|
|---|---|
| Authors: | Berger, Jonah |
| Publisher: |
New York, NY [u.a.] : Simon & Schuster |
| Subject: | Produktentwicklung | New product development | Virales Marketing | Viral marketing | Soziales Netzwerk | Social network | Konsumentenverhalten | Consumer behaviour | USA | United States |
| Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | VIII, 244 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index Why things catch on -- Social currency -- Triggers -- Emotion -- Public -- Practical value -- Stories. |
| ISBN: | 1-4516-8657-9 ; 978-1-4516-8657-9 ; 978-1-4516-8659-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009720454