Containing cause-related marketing skepticism : a comparison across donation frame types
Pavlos A. Vlachos (ALBA Graduate Business School at the American College of Greece, Athens, Greece), Christos D. Koritos (ALBA Graduate Business School at the American College of Greece, Athens, Greece), Areti Krepapa (DEREE Graduate School, the American College of Greece, Athens, Greece), Konstantinos Tasoulis (DEREE Graduate School, the American College of Greece, Athens, Greece), Ioannis G. Theodorakis (INSEEC Business School, Paris, France)
| Year of publication: |
2016
|
|---|---|
| Authors: | Vlachos, Pavlos A. ; Koritos, Christos D. ; Krepapa, Areti ; Tasoulis, Konstantinos ; Theodorakis, Ioannis G. |
| Published in: |
Corporate reputation review : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1363-3589, ZDB-ID 2119854-8. - Vol. 19.2016, 1, p. 4-21
|
| Subject: | attributions | cause-related marketing | consumer skepticism | corporate social responsibility | Corporate Social Responsibility | Corporate social responsibility | Cause-Related Marketing | Cause-related marketing | Konsumentenverhalten | Consumer behaviour | Fundraising | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/crr.2015.23 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011552367