Intro -- CONTEMPORARY ISSUES IN MARKETING MANAGEMENT -- CONTEMPORARY ISSUES IN MARKETING MANAGEMENT -- LIBRARY OF CONGRESS CATALOGING-IN-PUBLICATION DATA -- DEDICATION -- CONTENTS -- LIST OF TABLES -- LIST OF FIGURES -- PREFACE -- ORGANIZATION OF THE BOOK -- Chapter 1 HALAL IMAGES IN FOOD STORES: A STIMULATING FACTOR TO CUSTOMER LOYALTY -- Introduction -- Review of Literature -- Theory of Planned Behavior (TPB) -- General Religion Studies -- Halal Studies -- Consumer and Store Images -- Consumer Loyalty -- Hypotheses -- Methodology -- Conclusion -- References -- Chapter 2 THE EFFECT OF GENDER ON EMPLOYEES' PERCEPTION OF JOB SATISFACTION AND ORGANIZATIONAL COMMITMENT -- Introduction -- Job Satisfaction -- Organizational Commitment -- Literature Review -- Gender Differences in Job Satisfaction -- Gender Differences in Organizational Commitment -- Methodology -- Sample and Procedures -- Measures -- Data Analysis and Findings -- Demographic Profile -- Conclusion -- Recommendation -- References -- Chapter 3 TOWARDS ACCEPTANCE OF THE E-GOVERNMENT SERVICES -- Introduction -- Literature Review -- Theory of Planned Behavior -- Theory of Technology Acceptance Model -- Perceived Usefulness -- Perceived Ease of Use -- Facilitating Conditions -- Attitude -- Social Influences -- Subjective Norm -- Methodology -- Data Analysis -- Demographic Profile of Respondents -- Reliability Analysis -- Correlation Analysis -- Regression Analysis -- Relationship between Perceived Usefulness, Perceived Ease of Use, -- Compatibility and Attitude -- Relationship between External Influence, Peer Influence and Subjective Norms -- Relationship between Self-efficacy, Facilitating Condition and Perceived Behavior Control -- Relationship between Attitude, Subjective Norms, Perceived Behavior Control and Intention to Use e-Government Services -- Implication and Conclusion.
