Content analysis of fake consumer reviews by survey-based text categorization
Sangkil Moon, Moon-Yong Kim, Dawn Iacobucci
| Year of publication: |
2021
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|---|---|
| Authors: | Moon, Sangkil ; Kim, Moon-Yong ; Iacobucci, Dawn |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 38.2021, 2, p. 343-364
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| Subject: | Fake review | Hotel | LIWC | Online consumer review | Survey | Text mining | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Hotellerie | Hotel industry | Bibliometrie | Bibliometrics | Social Web | Social web | Online-Handel | Online retailing | Inhaltsanalyse | Content analysis | Data Mining | Data mining |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2020.08.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012591035