Content and advertising in the media : pay-tv versus free-to-air
Martin Peitz; Tommaso Valletti
| Year of publication: |
2004
|
|---|---|
| Authors: | Peitz, Martin ; Valletti, Tommaso M. |
| Publisher: |
Bruchsal : School of Business Administration, Internat. Univ. in Germany |
| Subject: | Privater Fernsehsender | Commercial television | Fernsehsender | Television industry | Fernsehwerbung | Television advertising | Produktdifferenzierung | Product differentiation | Wohlfahrtsanalyse | Welfare analysis |
| Extent: | 32 Bl. graph. Darst. |
|---|---|
| Series: | Working paper / International University in Germany, School of Business Administration. - Bruchsal : IU, ISSN 1613-6691, ZDB-ID 2272290-7. - Vol. 20 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Notes: | Internetausg.: http://www.i-u.de/uploads/media/wp20_2004.pdf |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003302693